Unlock the value of YouTube

 
 
Value Metrics

Quality scores on more than 50,000 YouTube channels, combined with pricing and effectiveness data, exposes undervalued inventory.

Platform

Brand advertisers use our data and tools to curate and buy pre-roll inventory against the highest quality content on YouTube.

Measurement

Proprietary measures of Engagement, Consistency, Influence and Performance connect brand advertising with YouTube's most valuable audience.





 
 

What We Do

Outrigger Media unlocks the value of YouTube content to brand advertisers.

 
 

Our platform was built to connect brand advertising with the best and most relevant content on YouTube. By focusing on characteristics that define high quality - engagement, consistency, influence and momentum - we offer advertisers a unique and important set of decisioning tools.

Quality metrics, combined with price and ad effectiveness data, ensure the most accurate and efficient media buying decisions for planning agencies, trading desks, and networks. We deliver:

  • Measurement and quality scores for more than 50,000 YouTube channels
  • IAB taxonomy against more than 16 billion video views each month
  • Brand safety against the "torso" of high quality content
  • Normative pre-roll view-through measurement by channel,
    video and ad type
 
 

Our Data

We measure the value of online video content to advertisers and make that information actionable against media.

 

On a daily basis, our platform ingests, analyses and scores more than 50,000 YouTube channels on measures of engagement, consistency, influence, momentum and ad effectiveness.

Outrigger supplements YouTube data on more than 19 million videos with data from social media, distribution and other measurement sources. Our platform consistently incorporates brand advertising performance data to further develop video and channel level profiles.

Brand advertisers use our data and tools to identify and buy against the highest-quality inventory on YouTube.

 
 

Our Platform

Our platform highlights only the highest quality content in the context that the advertiser defines

 

Outrigger Media unlocks the value of YouTube for brand advertisers through a suite of analytic, planning and buying tools that include:

  • Measurement and quality scores for more than 50,000 YouTube channels
  • IAB taxonomy against more than 16 billion video views each month
  • Brand safety against the "torso" of high quality content
  • Adaptive buying at the channel and video level, connects quality, price and performance to campaign goals
  • Normative pre-roll view-through measurement by channel, video and ad type
 
 

Our Company

Outrigger Media focuses on identifying and activating value in native digital video for brand advertisers.

 

New York, NY
460 West 34th Street
14th Floor, NY 10001
(212) 660-2420
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Our quantitative approach to measuring and scoring the value of content for advertisers is used by many of the world's largest agencies, trading desks and ad networks. We offer products and services that let brand advertisers go deep into buying against content on the YouTube platform.

In August of 2012, Outrigger launched OpenSlate as the definitive source of quality in native digital video.

Our team is comprised of smart technologists, math guys, and business folk with a profound attraction to the present and future of how video content is consumed and monetized. We're backed by equally smart investors like the good people at Spring Mountain Capital and StarVest.

Mike Henry, Chief Executive Officer

Mike Henry, has more than 15 years of experience in online advertising. Under his leadership, Outrigger has developed successful lines of business in premium video advertising sales, sales marketing, consulting and new ad technology. Previously, Mike was SVP, Sales, for Veoh Networks, where he led the company's monetization strategy and built the ad sales and marketing teams. While at Veoh, Mike launched a ground-breaking user targeting platform that allowed marketers to address audiences based on the wide range of videos that they consumed. Before Veoh, Mike held several key posts at Dow Jones & Company, including SVP of Dow Jones Integrated Solutions, the company's cross platform global advertising division. He was also VP, Ad Sales, at The Wall Street Journal Online, where he built the company's first online sales, sales marketing and ad operations teams.

Carlos Restrepo, VP, Business Development

Carlos has over a decade experience leading and growing sales teams for some of the worlds leading digital publishers, mobile rich media and technology companies. He is currently heading up Business Development and Sales, with a focus on growing the use and adoption of the OpenSlate product. Prior to Outrigger Media Carlos held leadership positions at Adap.TV, TheStreet.com, Medialets, Reader's Digest, Univision and Reuters. He brings a unique mix of digital media sales experience, a deep understanding of publisher side syndication/monetization strategies ,and a thorough understanding of the video ecosystem and todays evolving programmatic buying/selling strategies .

Jonathan Lieberman, Head of Product Development

Jon is an experienced technologist and entrepreneur with a history of tackling large-scale problems. He has developed a string of companies in the voip, natural language processing, telecom systems, instant messaging, mobile and financial services spaces. In 2007 Jon funded Rapid Ratings, a quantitative ratings company that rates public and private corporations world-wide using purely empirical data. Many of the world's largest, sector-leading companies like Microsoft, MetLife, Amgen, Hess, Marathon, Dresser-Rand, Lowes and scores of others use these ratings every day to identify exposure to risk in their supply chain. Many of the quantitative scoring concepts learned in that project are applied in the OpenSlate Score.

Paul O'Reilly, Head of Creative Development

Paul O'Reilly is an award winning Creative Director with over 15 years of start-up and interactive agency experience. Paul is the visual conscience behind Outrigger's product offerings, bringing product design, information architecture and UX skills to our team. Paul has worked with companies like Accenture, CitiGroup, Prudential, Martha Stewart Omni Media, and other Fortune 500 companies to help streamline their digital, mobile and online video presence.

Andrea Beecher, Vice President of Client Services

Andrea Beecher serves as Vice President of Client Services at Outrigger Media. She has over 15 years of experience in media sales, marketing and client relations. Previously she was Executive Director of Marketing at The Wall Street Journal and Sales and Marketing Director at Dow Jones Integrated Solutions where she lead global solution-based sales and marketing initiatives for national and global advertisers across print and online properties. Andrea has also held a succession of sales and marketing positions at The New York Times, In Style, Vogue and Glamour magazines.

 
 

News

Get caught up on Outrigger Media's latest news. If you need more information, reach us at press@outriggermedia.com