Our OpenSlate platform was built to connect brand advertising with the best and most relevant content on YouTube. By focusing on characteristics that define high quality - engagement, consistency, influence and momentum - we offer advertisers a unique and important set of decisioning tools.
Quality metrics, combined with price and ad effectiveness data, ensure the most accurate and efficient media buying decisions for planning agencies, trading desks, and networks. We deliver:
- Measurement and quality scores for more than 135,000 YouTube channels
- IAB taxonomy against more than 16 billion video views each month
- Brand safety against the "torso" of high quality content
- Normative pre-roll view-through measurement by channel, video and ad type