Solutions
Outrigger Media offers a broad range of brand advertising solutions:
- Highly targeted in-video advertising: pre-rolls, mid-rolls, overlays
- The only TV Ad Network delivering scale on the Web and Mobile
- Destination site sponsorships: re-skins, contextual, functional
- Branded entertainment: animation, comedy, how-to, music, etc.
- Custom advertising opportunities: tell us your goal and we’ll build a solution
Pre-rolls and mid-rolls:
Pre-roll and mid-roll ads deliver the most impactful and engaging opportunity in online advertising. Period. Through Outrigger Media, marketers extend the reach of their TV ad campaigns, building frequency against users not easily targeted through analog television. We offer a full suite of products, which are IAB standard for size, length, serving and measurement. Our custom programs accomodate a wide range of companion display ad units.
Sponsorships:
Sponsorships are a critical component of any online video campaign. Through Outrigger Media, your media will find a home and your brand will align closely with functional and navigational elements of our network and partner sites (Veoh, eHow, Vuguru, Barely Political, EMI artists, Transpera, etc).
Check out some examples here:
Sunkist sponsorship and sweepstakes on Veoh
Skype sponsoring an episode of Back on Topps (also integrated into the show)
One of many navigational sponsorship opportunities that we offer across partner sites
Nite Fite, a distributed series completely sponsored by Starburst
An example of a Brand Channel on Veoh
Technology Platform:
Outrigger works closely with TV and Music companies on audience-based technology solutions that deliver on the unique value of relationships between video content and viewers. In 2009, Outrigger launched Muzaara™, a commercially focused CRM tool for its Music industry clients. Outrigger’s Content Affinity Targeting™ platform isolates unique affinities between viewers and premium video content to better align advertising and promotion. http://muzaara.com